Lady in White AI TVC

For Persil, we brought the iconic ‘White Lady’ back to life with AI – bridging a century of brand history and the present. For this project, I joined forces with ep Films as their co-production partner together with my prompter and Gen AI tech team.

Client: Henkel
Agency: Heimat/TBWA
Production: ep films
Director: Florian Meimberg
AI Production: Max Schlett
Gen AI Director: Ben Chimoy
Lead AI Tech Specialist: Andreas Clemens
Prompter: Ciro Kavouras