Hi, I’m Max.

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A producer with a background in traditional commercial production – and today, I’m fully focused on generative AI as a production method. Over the past years, I’ve moved beyond experimentation and built structured workflows that deliver real value for brands, agencies and production companies.

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I’ve committed to staying at the forefront of this fast-moving field, developing custom processes that combine creativity and technology in ways tailored to each project. Through a wide range of spec ads, test films and client work, I’ve explored how AI can expand creative possibilities while keeping production reliable and efficient.

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To make this happen, I work with a decentralized, international network of AI artists, VFX specialists, prompt engineers and creative technologists. Together, we form agile, project-based teams that scale with the scope of each job – from quick-turn social assets to complex, cinematic storytelling.

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I produce both fully AI-driven projects and hybrid workflows that combine AI with live action or animation. Beyond that, AI opens up entirely new forms of content production: archives can be recycled, old shots reinterpreted, and existing material given new life. Across all of these categories – full AI, hybrid, and content recycling – I already have case work to show.

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I take the legal dimension of AI production seriously. Together with media lawyers, I document a prompt archive for every project to ensure traceability and transparency. All AI-generated characters are checked via reverse image search to minimize risks, and where needed, real characters can be cast and trained as digital twins.

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I also work with client-specific blacklists of tools that must not be used. Legally, under the EU AI Act, copyright is created once generative content is shaped by human input – through creative prompting and postproduction. With these safeguards, I offer clients the highest level of legal certainty currently possible.

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Based in Berlin – available worldwide